Pay creators in equity

Creators bring the audience. Startups bring the equity. We provide the legal, marketing, and budgeting tools to align incentives for the long-term.

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Creator equity pool dashboard
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You’re in good company. Trusted by founders from
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Reward Your Founding Creators with Equity.

Subscribe makes the process fair by tying equity compensation to performance-based marketing.

Enable creators to have an ownership stake in your company and align long-term incentives.

Let's win together.

How to get started

Creators, know your worth

Get ownership in companies you help grow. Participate in the upside typically reserved for founders, investors, and employees of companies.Build generational wealth with startup equity.

Creators: Apply Now
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"Starting to see more startups carving out a creator equity pool, which is super smart IMO. Similar to how employee option pools work, companies are now choosing to allocate 1-2% of company equity to creators."

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ANKUR NAGPAL
FOUNDER OF TEACHABLE

"The bump at the end of the month was driven largely by videos from new investors including Sebastian from Ask Sebby and Graham. This set off a chain reaction by sparking major sign ups and those same users then referred their friends at a high rate, creating a positive feedback loop."

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YC FINTECH FOUNDER
YC S20

"For businesses like ours, this is perfect. I can also see so many other verticals use a product like this as we've tried to setup influencer marketing from scratch and boy is it hard (lots of single convos with creators, no proper equity / incentive structure, creators having to trust young lowkey brands)."

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NEEL
FINTECH FOUNDER
If you had earned
$7,500
in equity in these startups in their earliest rounds of funding, you could have theoretically made:
Robinhood
$2.19M
Coinbase
$6.72M
SeatGeek
$143k
Skillshare
$165k
Honey
$750k
Values calculated based on Series A estimated valuations and dilution. See calculator here.